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    Journal — blog

    Brand Spotlight: Ahimsa

    Brand Spotlight: Ahimsa

    Today, we're highlighting a brand we carry in the store—Brazilian vegan shoe-maker, Ahimsa. Though the company's only been around a few years, they immediately became a favorite in both our New York store and our Los Angeles one.

    Ahimsa's truly a family affair, having been started in 2013 by Gabriel Silva and his father, Cisso Silva. Before he got in the vegan shoe biz, Gabriel was an airplane pilot. But, after being diagnosed with Type 1 Diabetes, he had to hang up his wings.

    The diagnosis also led to some bigger life changes for Gabriel, moving him to a vegetarian—and eventually vegan—lifestyle. As he began to make these lifestyle changes, he returned home to work with his father—a 30+ year veteran in Brazil's footwear industry. As he started to eliminate animals from his diet, Gabriel came to the realization that most vegan footwear available to him wasn't up to the standards of the traditional, hand-made, high-quality footwear .

    From there, the rest is history. The father-and-son duo started Ahimsa by outsourcing production for a small line-up of products in their first 6 months. But after that initial run and the positive reaction to the products, they decided to step up their game, starting their own, all-vegan shoe factory.

    Today, Ahimsa continues to produce high-quality, stylish shoes using durable, sustainable materials while employing old-world tradition. They family-run factory pays fair wages to their workers and has brought a thriving industry to the region, keeping cruelty to animals out of the mix at every step.

    If you're in the area, come by our New York or Los Angeles stores to see the shoes for yourself; or you can always check out their brand page her online.

    All photos: raven + crow studio.

    Ahimsa

    Ahimsa

    Ahimsa

    Ahimsa

    Blog is the New Black

    Blog is the New Black

    Hey, MooFriends. 

    Remember when blogs were the cool new thing? When everyone had a blog, and they were like 'You should check out my blog!' and they totally all looked really, really rough and were covered in terrible banner ads and had addresses like awesomeblog.blogspot.web.net?

    Well. We've got a blog. You know this. You're currently 'on' said blog. You're reading it. Right now.

    Man. This is getting really meta.

    Anyway, we're trying to bring this blog thing back; make it cool again (was it ever cool, really?). We'll do it without the random terrible ads; we'll call it a web journal, because that sounds classier; we'll write about all things vegan—food, awesome animals we love, and, of course, shoes. We'll profile vegan lines of shoes and other products and talk to vegan business owners of all sorts—movers and shakers in the ever-growing world of compassionate living that seems to be entering a golden age of sorts. Like our store, it'll exist less to sell things and more to make it easy and fun to cruelty-free and animal-friendly.

    Sometimes these blog posts/journal entries will be by me—Hi. I'm Troy, creative director at MooShoes, store-runner of the Los Angeles location, and founder and creative director at raven + crow studio, longtime creative agency and designers for MooShoes; sometimes they'll be written by Katie, my partner in all of the aforementioned roles (and in life, not to get mushy or anything); sometimes they'll be written by Neysha, MooShoes' brand manager, or Erica or Sara Kubersky (who started MooShoes way back in 2001), or someone else in New York or Los Angeles.

    Regardless of who's writing, we'll do our best to keep things relevant and interesting. Stay tuned for much more substantive pieces in the very near future and thanks for reading this far, you're the best.